Anthropologie: Give your fans the spotlight How can you help fans envision your product in their daily lives? Make your product relevant and essential like Coach did.

Instead of just showing their bag, they drew fans in first with a scene of New York, helping them imagine the places they would use the bag, before going for the sale with a closeup visual of the bag itself. Then they highlight their bag and follow it up with a clear call to action to “Swipe up to shop.”Ĭoach is one of the brands using Instagram Stories effectively by posting this Story on a Friday, a time when fans are visualizing their weekend. They open by getting their fans excited for the weekend, imagining a night out on the town in New York. Coach: Get ready for the weekendĬoach used Instagram to tell a story around their Parker bag. FedEx: Don’t let customers forget about youīrands Using Instagram Stories Who Are Killing It 1. REI: Offer a solution for everyday problems Brands Using Instagram Stories Who Are Killing It.

Insta gram stories